I recently recommended joining Twitter and HARO to boost your fitness marketing opportunities. If you've already done that, or you're still figuring out how to make sense of it all, here's a little more guidance.
Tip 1: Please, please, please add a picture and thoughtful bio to your Twitter profile - it'll help you gain followers. Include a bit of professional info in your bio, but also a thing or two on a more personal level.
Even a well-thought-out series of words that describe you can be effective. Here's how I wrote my Twitter bio: www.twitter.com/amandavogel
Tip 2: If you haven't already, check out these two posts on this blog:
1) The Top 10 Reasons I Will Not Follow You on Twitter (it's by another writer and links to Mashable.com), and
2) Using Twitter for Marketing & Publicity (it's a video from Hubspot.com that you can watch right from my blog).
Tip 3: Try out a site or two that will help you manage Twitter and finetune your networking potential there.
Tweetlater.com lets you set up keyword alerts so you know when people are tweeting (chattering on Twitter) about you and/or stuff that matters to you (hint: it's a good way to choose pertinent people to follow).
Also, have a look at Tweetgrid.com to get a real-time overview of who's talking about subjects of interest to you.
For example, type "fitness" into a search bar and see what pops up. You can also make your searches more specific, such as who's talking about fitness where you live.
Tip 4: If you subscribed to the HARO e-newsletter (HARO stands for Help a Reporter Out) as way to score publicity, but you're unsure about how to respond to journalists, read this article by a writer from Mopwater PR.
Still in doubt? Ask me for more tips by posting a comment here or posting to the discussion board on the Active Voice Facebook Group.