Wednesday, March 18, 2009
How to Find Ideas for Blogging, Writing Articles and Publicity
Looking for something to blog about, write an article about, or use as a hook to get publicity in your local newspaper?
Cite this new study that suggests walking roughly 100 steps a minute - or pretty much to the beat of the Bee Gees song Stayin' Alive - keeps you moving at a moderate-intensity pace.
Apart from being an excellent news hook (I've already hammered out several queries that make use of the study), these findings are a simple way to demonstrate to your clients what moderate-intensity exercise feels like.
In fact, after strutting around my living room to Stayin' Alive, I bet a lot of fitness clients would be encouraged to know they can hoof it a lot faster than the song's beat! Move over, John Travolta.
Here's an audio summary of the study with lead researcher Simon J. Marshall, Ph.D. of San Diego State University. (Audio courtesy of medpagetoday.com.)
Source: Marshall SJ, et al "Translating physical activity recommendations into a pedometer-based step goal: 3000 steps in 30 minutes" Am J Prev Med 2009.