With the 2010 Olympics in full swing, there's a party happening here in Vancouver. The downtown streets are packed, and it looks as if every second person is wearing one of those CANADA hoodies from The Bay. If not the hoodie, then the oh-so-cute maple-leaf mittens.
In addition to Olympics fashion, we Canadians celebrate every medal with extreme excitement and even surprise. That's because it's not a national given that we kick butt and dazzle the world like some other countries do (hi, America!).
That's What I'm Talkin' Aboot
It's interesting to see your country and city through the eyes of those who are watching the Olympics on TV from afar.
Amid the international party here, it's more ridiculous than ever when people drudge out the same old tired Canada jokes. It sounds funny when we say "about." (What aboot it?) Canadians are polite with good manners. (No shit.) We've got Canadian bacon. (Yawn. How is Canadian bacon different from regular bacon anyway?)
What does this post have to do with my blog's theme of fitness writing, marketing and publicity?
Well, I'd like to make one mild-mannered suggestion: Be careful not to fall back on lame cliches with your marketing and publicity endeavours.
Ensure that whatever idea or concept you're promoting to others--whether it's in a brochure or a publicity pitch--is as fresh for them as it is for you. Otherwise, your efforts come across as uninspired as a Canadian-bacon joke.
And if you really want to poke fun at Canadians, razz us about our national adoration for Tim Hortons coffee. Or how curling works.