Saturday, December 8, 2007

Instantly Improve Your Writing

Here's a quick writing tip for the next time you’re working on an article, memo, flyer, web page, etc. …

To streamline your writing and create stronger sentences, avoid turning verbs into nouns when you could simply use the verb. Here’s what I mean:

Instead of: Fitness pros make modifications to programs for a variety of clients.
Why not just write: Fitness pros modify programs for a variety of clients.

Instead of: This trainer provides instruction for clients about proper core training.
Why not just write: This trainer instructs clients about proper core training.

Instead of: Our first step is to conduct assessments on each client’s fitness needs.
Why not just write: Our first step is to assess each client’s fitness needs.

As long as it doesn’t change your intended meaning, zeroing in on the right verb makes your writing tighter and more conversational.


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