Do Your Fitness Articles Need These Fixes?
Here are three simple problem-solution scenarios to make your health and fitness articles grab more attention, and help you excel at educating and inspiring your readers.
Problem: Burying the article’s lead in the second, third or fourth paragraph.
The most compelling, tell-me-more information, or a scenario that readers can relate to, should appear in the very first, attention-grabbing paragraph.
Solution: Avoid warming up with superfluous info or chit-chat at the beginning of your articles. Comb your piece’s first draft for the most relevant lead sentences (they’re usually buried a few paragraphs from the top), then rework them to fit front and center.
Problem: Introducing fitness terms or concepts without defining what you mean (even if they seem straightforward and commonplace to you).
Many fitness pros offer the following generalized tips, but readers might not understand specifically what to do:
- Work out more intensely
- Drink enough water
- Eat sensibly
- Be active every day
Solution: Offer one or two concrete examples so that your tips make sense to readers. For example, explain that working out more intensely means aiming for certain feelings and physical responses based on the rate of perceived exertion (RPE) scale.
Problem: Writing an article that ends up being one huge block of text.
It’s no use writing articles that no one reads because they look so unappealing. Your job is to make the article’s language and format as inviting as possible.
Solution: As you pen the piece, consider how to logically organize your information, then add relevant subheads to break up the text. Doing so makes your writing more enticing and informative for readers.
For 50 pages of in-depth guidance on how to write health and fitness articles that get the results you want, check out ANATOMY OF AN ARTICLE from Active Voice.