Monday, October 25, 2010
That's Not a Blog Post!
The photo above cracks me up. I imagine a bunch of people without a lot of exercise experience saying, "Hey everyone, let's take some fun fitness-y shots now!" And what we get are silly pink mini-weights (the kind known to set me off on a rant), leg warmers (and are those wrist warmers?) and fake fitness poses that don't resemble actual exercises.
But whatever. At least they make fitness look oh-so-carefree.
The "fake fitness" photo reminds me of how fitness pros might view blogging at the onset.
With the benefits and popularity of social media, a lot of marketing experts and fitness pros insist that you've got to have a blog. But that kind of advice tends to drive me crazy because the result is fitness pros--and, yes, major fitness companies--rattling around online with a blog that, frankly, doesn't feel or look very "blogg-y" at all. Its posts are as "fake" as the cheesy poses in that photo above.
Take the several fitness companies I can think of off the top of my head whose idea of a blog is to drop previously published articles into a post and call it blogging. ("Hey everyone, we've got a blog up and running! That wasn't so hard.")
Is it so wrong of them?
Maybe not. But when the article is written in boring academic language and appears as one 1,500-word block of text, then, yeah, it's veering away from the essence of blogging.
I can't authoritatively say all that a blog is, but I know what it probably shouldn't be: impersonal, dry, a copy/paste job from another publication, longer than my Master's thesis...
That's why when someone suggests that people who don't get around to blogging are just plain lazy (as did a commenter in my previous post), I get to thinking about blogging as an exercise in being thoughtful and informed, not just prolific.
Without considering the craft involved, blogging becomes about as effective as flailing around a couple of one-pound hand-weights and calling it a workout.
Don't you think?
FOR MORE ON FITNESS BLOGGING AND HOW TO DO IT: Come to my session, Sunday, November 21, at canfitpro Vancouver, Session 3211 (10:30am-12:00pm), Blog Your Way to Fitness Business Success.