Thursday, April 8, 2010

Learn to Blog: Three Books Show You How (Part 2 of 3)

My previous post explains why I recently reviewed three books on blogging for the American Society of Journalists and Authors (ASJA). Here's book review number two.

The Huffington Post Complete Guide to Blogging. By the Editors of The Huffington Post, Simon & Schuster Paperbacks, 2008, 230 pages, $15.00.

Sure, this book offers helpful hints on what to blog about and a Glossary of Blogging Terms (troll: “a disruptive commenter bent on making trouble on a site”), but it stands out as the most entertaining of the three books I reviewed, partly because it contains actual blog posts--political rants, funny observations--from the famed HuffPost.

The book also points to multiple examples of how blogging has advantages over mainstream media because of its immediacy (instant publishing), shared community, personal nature and platform for covering or uncovering stories that mainstream media ignores or, even better, doesn’t know about.

While this book offers basic advice for launching a blog, there’s not much detail on the nitty-gritty technical side of actually getting started and running a blog. Instead, pick up this title for an enlightening, entertaining and inspiring look at how the blogosphere is reshaping the media, and why you should start or keep blogging.

Up next: Naked Conversations: How Blogs Are Changing The Way Businesses Talk with Customers.

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