Friday, February 5, 2010
Is Your Blog Really Promoting Your Fitness Business?
I just launched a new blog over at FitnessTestDrive.com (my first self-hosted Wordpress blog!), where I review assorted fitness products, such as books, DVDs, clothes, gadgets and gym equipment.
I thought I had my goals for setting up the blog all sorted out until I got an email that stopped me in my tracks.
Just after I'd written the About page for Fitness Test Drive, a blog post landed in my inbox from Copyblogger. It made me kick myself for overlooking such an important and obvious element on my blog.
I forgot that I had a business first and a blog second. Oh yeah ...
I'd been focusing pretty heavily on the blog's design (the green header looks good, eh?) and what kind of writing style to use. Along the way, though, I'd forgotten to reinforce what I wanted this blogging endeavor to ultimately accomplish.
Fitness Test Drive is meant to share vital information--in a lighthearted tone--about the scores of fitness products on the market. It's there to help fitness consumers and fitness pros cut through the hype and quickly size up what's new.
From a purely business perspective, however, one of the driving goals of Fitness Test Drive is to build on my platform as a fitness authority and writer. Why? To generate more interest in what I offer as part of my "real" job: magazine writing, book authoring, consulting, ghost writing/blogging, fitness presenting and instructing.
After reading the advice in "Could Your Blog Be Ruining Your Business?" by James Chartrand, I quickly logged back into Wordpress and sprinkled in a few "nudges" toward hiring me, as the author suggests.
What about your blog? Is it clear to readers what products and services you're in business to sell? What techniques do you use to communicate that information to readers?
If you're ready to get a blog online (or you have one but you're not sure how to make the most of it), send me an email. I offer consulting services for new fitness bloggers and ghost writing services for reluctant bloggers.