I've been a fitness pro for 16 years, and I'm done with teaching just regular group exercise classes for just the regular group exercise wage (read: too low).
Personal trainers are out there with group training and boot camps and enjoying a higher profit margin. Now I'm doing the same, but with group exercise.
So as I market two new revenue-generating fitness events this Fall - one's a 6-week circuit interval program for gym members, and the other's a step/strength workshop for fitness instructors - I'm thinking about that old cliché, "A picture is worth a thousand words."
I'm a writer, so you know I love words, but I also recognize the value of using carefully selected, targeted images in fitness blog posts and fitness marketing material.
To that end, I logged onto iStockphoto.com to download a couple of fitness shots.
It's at times like these that I'm glad I have a fitness blog so I can rant about this irksome fact: A lot of fitness images of women are so ... hard to love.
I want a photo that pushes emotional buttons but looks cool to fitness folks and doesn't disappoint those of us who are way beyond stereotypical, outdated advertising images.
Dear iStockphoto, here's what I don't want (and what, unfortunately, you've got a lot of):
- Scrawny women who appear to have never exercised, gazing either seductively or passively at a couple of hand-weights that they clearly have no intention of ever lifting.
- Modern, fit-looking women waving around pink, Barbie-sized dumbbells.
- Women exercising with cringe-inducing form (note: lunges don't involve hyperextending the spine so the ribcage juts as far forward as possible).
- People lifting weights wearing socks, no shoes.
Did I miss anything?
Sure I rant, but I still heartily recommend iStockphoto.com.
One of iStockphoto's newsletters includes free downloads, which is how I get a lot of the images I use on this blog - at no cost. (They're not usually fitness photos, but with creativity, you can still make them work for a fitness blog.)
Other places to get free photos:
Anyone else have tips about where to get budget-friendly images for a fitness blog and fitness marketing?