January is a busy month for gaining leads and making sales in personal training and at gyms. Now is the time to be planning your marketing schemes for the new year's rush in the fitness industry.
Fitness entrepreneur Bedros Keuilian of The Art of Selling Fitness posted an interesting YouTube clip about using popular health and fitness magazines to help you generate attention-getting headlines for your web pages, advertising material and e-newsletters.
Take a look at Bedros's clip, it's just three minutes long:
Bedros's advice makes a lot of sense because editors at the most popular magazines - publications that are prominently displayed in bookstores and grocery stores - spend a lot of time deliberating on and fine-tuning cover lines (what Bedros is calling headlines).
In addition to the image that goes on the front of the magazine, cover lines are what sell the magazine. So editors carefully craft cover lines to be as mouth-watering as possible to potential magazine buyers.
Like Bedros says, the next time you need headline-writing inspiration or a clever way to package a fitness promotion, look to the cover lines on the magazines your clients are likely to read.
Just be sure to tweak the wording for your own purposes rather than copy it verbatim.