Check this out - it really puts "fitness" and body image in perspective.
At first glance, you might not think this item has much to do with fitness writing and publicity. But it does.
Why not use the concept behind this New York Times piece as a jumping off point to garner media attention in your community? Start a discussion about what a fit body looks like.
Are you a trainer who believes that the average person can't be "fit" and "fat"?
Or do you support the viewpoint that fit bodies come in all shapes and sizes?
The Olympics are big news right now. Take advantage of this news hook to promote your own services and/or to inspire more people to get active.
And feel free to post your comments on fitness and body image here, too. I wrote my Master's thesis in human kinetics on body image and the role of the fitness instructor. So I'm curious about your take on body image in the fitness industry.