Tuesday, June 3, 2008

Why Facebook?

I first joined Facebook to joke around with a few friends from high school. Then I started receiving numerous “friend” requests from customers and clients.

I decided to take my own advice from an article I co-authored with Biray Alsac about using online tools to add value to your fitness business. (See IDEA Fitness Journal, February 2008, pages 54-61.)

And so, if you’re on Facebook, I invite you to join the Active Voice Group (find it by searching “Active Voice Writing Service” under Groups).

Currently on Active Voice’s Facebook discussion board:

- What a former editor at Shape says about which media pitches won her over, and which ones she ignored.

- What Joe Stankowski, a regular contributor and training advisor to Men’s Fitness magazine, says will put you in the right ballpark for getting your name in Men’s Fitness.

- An example of how I used my Facebook group to recycle recent publicity in a Vancouver city magazine.

- The difference between a byline and a bio in an article.

- What it means when a publisher wants “all rights” to your articles – and why you should care (it makes a difference to your bottom line).

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