Keep It Clean Please
Every second Thursday, someone cleans my home while I go for a walk. You should see me pushing a stroller with one hand and gripping a leash attached to my energetic Labradoodle with the other.
I always return refreshed (really!) to a home that’s sparkling clean. It’s been a perfect arrangement until this week.
The cleaning service called to say the client before me had cancelled at the last minute, so they had to come 90 minutes early to avoid paying their employees to “sit around” between appointments. I won’t bore you with why this was totally inconvenient for me and my family.
Imagine telling a training client she must drop everything to meet with you earlier than agreed upon so you can avoid wasting your own time? Absurd. (Of course, it’s nice to inform clients you can fit them in at a new time, but as a courtesy, not a requirement.)
What does getting my home cleaned have to do with fitness writing and marketing?
Whether you offer a service-based business (like personal training or cleaning homes), or you write anything at all that you expect people to read, one of your main concerns should be to respect clients’ time.
If you write articles, e-books, giveaway reports, programs, web pages, blogs or marketing pieces, make it part of your time to ensure people’s reading experiences are easy and enjoyable. This makes it worth their time.
You don’t have to be a world-class wordsmith. Just put a bit of effort into fixing careless mistakes and sloppy wording. It’s called keeping your writing clean.
That doesn’t mean a typo or two won’t ever get past you. These are minor mistakes that everyone makes.
But fitness pros who couldn’t care less about devoting a few extra minutes to improving their writing don’t respect their clients’ time. And that’s a major mistake.