Thursday, June 21, 2007

Customer Service Through Writing

Better Writing = Better Customer Service

I like to think of decent writing as more than the ability to persuade prospects to hire you with compelling sales copy or a necessity for projecting an overall professional image.

The way you communicate in writing to your clients is a matter of customer service.

An inability to communicate important concepts - in everything from assessment forms to exercise descriptions to web articles - means you fall short of providing outstanding customer service.

Here are three no-cost ways to impress your clients with better writing.

  1. Ask for feedback. Consider trading services with a word-savvy client who can edit and proofread your writing for you. Or offer constructive feedback on a colleague's writing in exchange for him or her doing the same for you.

  2. Become aware of the common writing roadblocks fitness pros face. It's easier to detect and correct errors when you know what to look for. Receive your free copy of 51 Need-to-Know Writing & Marketing Tips for Fitness Pros.

  3. When writing educational or instructional tips for your clients, use a simple two- or three-sentence formula. This helps you get your message across with clarity and precision. Begin the first sentence with a positive verb; use the next one or two sentences to explain the "why" or "how." This foolproof formula comes from Paulette Ensign of Tips Products International.

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